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Case Study | Bilstein

BilsteinBilstein has been synonymous with top quality and high performance in the fields of motor sports and production vehicles for years. It was Bilstein who revolutionised damping technology by introducing the first series production mono-tube gas pressure shock absorber.

In June 2005, Bilstein revolutionized their business and sales process by offering to their distributors the ability to check stock availability at multiple warehouses, review contract pricing, and build and submit purchase orders - all online 24/7.

All this - and more - all powered with MIGIR.

Bilstein's sales offices were being flooded with calls and faxes daily. The phone lines could not differentiate between a sales order call versus one that was requesting a tracking number on a shipment. Having to answer all the calls put a tremendous burden on the sales team to be able to deliver timely service.

They needed an online solution that was both comprehensive and could integrate with their existing business system.

Working closely with the Bilstein team, DPI was able to give Bilstein easy-to-use cataloging functionality and data exports that met all their distributors' data needs.

DPI was also able to re-design and develop a new website for Bilstein that would match its stature and reputation in the industry; as well as be easy to manage by Bilstein, and be easy to navigate for users - whether they're looking for company information, news & events or the right shock for their application.

screenshot of Bilstein websiteThe most important achievement of the new Bilstein website, however, is that it serves as a portal for their customers to log on and be able to view their own contract pricing on parts, check stock at all the Bilstein warehouses, build and send purchase orders online, and track order history and item shipping status.

Digital Performance delivered the comprehensive and integrated solution Bilstein needed.